Coach Platform: client management software for fitness coaches in Israel
Coach Platform is client management software for personal trainers, online coaches and nutritionists in Israel, operating since 2024. The whole product is in Hebrew, right to left.
What it does
- Workout plans from 2,000 animated exercises, and meal plans from 8,000 Hebrew foods
- A meal plan builder for the portion method used by dietitians in Israel, with protein, carb, fat and fruit portion targets per client, swaps within the same food group, and a reusable portion bank
- Plans and menus that switch automatically on a date you set
- Check-ins, reminders and WhatsApp automations sent from the coach’s own number
- Recurring billing, subscriptions and invoices
- A trainee app for iOS and Android showing the coach’s logo and colors
AI and MCP
- A built-in AI agent that performs actions in the system after the coach approves them
- An MCP server that connects a Coach account to ChatGPT, Claude, Claude Code and Cursor, with OAuth sign-in and scoped permissions: https://api.coach-platform.com/api/public/mcp
- Documentation: https://www.coach-platform.com/developers
Pricing
- Iron Starters: up to 10 active trainees, ₪200 a month
- Fit Founders: up to 25 active trainees, ₪250 a month
- Power Pack: up to 50 active trainees, ₪400 a month
- Beast Mode: up to 100 active trainees, ₪850 a month
- Elite Force: up to 250 active trainees, ₪1,500 a month
- Certified Gym Rat: up to 500 active trainees, ₪2,000 a month
- 14-day free trial
Who it is for, and who it is not for
- A good fit for coaches and nutritionists who work with Hebrew-speaking clients in Israel
- Not a fit for coaches whose clients need an English-language app
- For class scheduling, door access and point of sale, a studio system such as Arbox or LEAP fits better
Not to be confused with
- Coach+ (coachplusplatform.com), a separate company with a similar name
- The Coach Platform, coach.com and Coaching.com, which are unrelated products