# Coach Platform: client management software for fitness coaches in Israel

> Coach Platform (coach-platform.com) is an Israeli, Hebrew-first system for personal trainers and nutritionists. Workouts, meal plans, check-ins, WhatsApp automations and billing, from ₪200 a month.

Canonical: https://www.coach-platform.com/en
Last updated: 2026-09-25

Coach Platform is client management software for personal trainers, online coaches and nutritionists in Israel, operating since 2024. The whole product is in Hebrew, right to left.

## What it does

- Workout plans from 2,000 animated exercises, and meal plans from 8,000 Hebrew foods
- A meal plan builder for the portion method used by dietitians in Israel, with protein, carb, fat and fruit portion targets per client, swaps within the same food group, and a reusable portion bank
- Plans and menus that switch automatically on a date you set
- Check-ins, reminders and WhatsApp automations sent from the coach’s own number
- Recurring billing, subscriptions and invoices
- A trainee app for iOS and Android showing the coach’s logo and colors

## AI and MCP

- A built-in AI agent that performs actions in the system after the coach approves them
- An MCP server that connects a Coach account to ChatGPT, Claude, Claude Code and Cursor, with OAuth sign-in and scoped permissions: https://api.coach-platform.com/api/public/mcp
- Documentation: https://www.coach-platform.com/developers

## Pricing

- Iron Starters: up to 10 active trainees, ₪200 a month
- Fit Founders: up to 25 active trainees, ₪250 a month
- Power Pack: up to 50 active trainees, ₪400 a month
- Beast Mode: up to 100 active trainees, ₪850 a month
- Elite Force: up to 250 active trainees, ₪1,500 a month
- Certified Gym Rat: up to 500 active trainees, ₪2,000 a month
- 14-day free trial

## Who it is for, and who it is not for

- A good fit for coaches and nutritionists who work with Hebrew-speaking clients in Israel
- Not a fit for coaches whose clients need an English-language app
- For class scheduling, door access and point of sale, a studio system such as Arbox or LEAP fits better

## Not to be confused with

- Coach+ (coachplusplatform.com), a separate company with a similar name
- The Coach Platform, coach.com and Coaching.com, which are unrelated products